Post by account_disabled on Mar 9, 2024 2:12:59 GMT -5
Simply put, data from market segments intercepted with Facebook ADS , for example, with " dropping cookies " can be channeled into a landing page on our website. In this way they become ours, and therefore we can dispose of them completely autonomously. 2# On-Line and Off-Line Behaviors: an example of cross-data Enrico Pavan told us a really good story: on-line and off-line behavior data can be used to predict people's.
Behavior in terms of purchases . A product works when it Japan WhatsApp Number Data satisfies a need. Think of a lady who has a cat and who receives a newsletter with a super convenient offer for the purchase of kibble. How is it possible? Easy: the lady has a loyalty card , which for us digital marketers is a Customer ID; regularly buys cat supplies in-store; we see it through the receipt; the lady will receive the dem online with offers relating to the feline world;
The conversion rate will be high because the dem is personalized to his habits. In a certain sense we have foreseen (predicting marketing) his needs. For Enrico it's almost a game: "Let's connect the dots" ! we choose the tools; we set the tools; we assign a User ID; we collect data in-store; we create online and offline strategies. This way we can truly plan "predictive" activities. 3# Let's get to know the dynamics of the G-Board better.
Behavior in terms of purchases . A product works when it Japan WhatsApp Number Data satisfies a need. Think of a lady who has a cat and who receives a newsletter with a super convenient offer for the purchase of kibble. How is it possible? Easy: the lady has a loyalty card , which for us digital marketers is a Customer ID; regularly buys cat supplies in-store; we see it through the receipt; the lady will receive the dem online with offers relating to the feline world;
The conversion rate will be high because the dem is personalized to his habits. In a certain sense we have foreseen (predicting marketing) his needs. For Enrico it's almost a game: "Let's connect the dots" ! we choose the tools; we set the tools; we assign a User ID; we collect data in-store; we create online and offline strategies. This way we can truly plan "predictive" activities. 3# Let's get to know the dynamics of the G-Board better.