Post by account_disabled on Mar 9, 2024 3:39:48 GMT -5
Paraphrasing a well-known advertisement that said " power without control is nothing ", in Exelab we believe that HubSpot is a very powerful tool but which must be based on well-thought-out sales and marketing processes to give its best and to allow the company that uses it adopts to fully exploit its potential and expected return on investment. Want to know how HubSpot together with Exelab can help your business grow? Contact us today. In this article you will be able to understand how to set up a successful discovery call or exploratory call, what are the best practices to use and the most common mistakes of one of the most important steps of the sales phase. A discovery call, or exploratory call, is a conversation you start with a lead with the aim of defining their purchase intent.
Remember that every purchase decision is dictated more Denmark Telegram Number Data by emotions and then rationalized, so it is essential to leave a good impression of your product or service the first time you contact the potential customer. The objective of the discovery call is to understand at what point in the purchasing process the person who generated the request for information is and the data collected will be useful for predicting if and when the lead can transform into a customer. Discovery call best practices What not to do during a discovery call How to qualify leads What is the BANT structure for choosing questions and how to use it Discovery call best practices For a successful discovery call, the mindset of the person making the call must be focused on the customer.
A good practice, before each phone call, is to carry out an in-depth analysis of the contact: identifying some points in common with the lead can be the basis for establishing a good conversation. You should always keep in mind that the exploratory call is not about listing all the solutions your product or service offers; it's about starting a conversation with someone in order to help them understand how your solution can be effective for their problem. Set goals in advance The objective of an exploratory phone call is to collect the most useful information about the customer in order to proceed quickly towards the subsequent phases of the sales process. You need to know exactly what information you want to have and to do this you can use a checklist of your main objectives so as not to lose focus during the call.
Remember that every purchase decision is dictated more Denmark Telegram Number Data by emotions and then rationalized, so it is essential to leave a good impression of your product or service the first time you contact the potential customer. The objective of the discovery call is to understand at what point in the purchasing process the person who generated the request for information is and the data collected will be useful for predicting if and when the lead can transform into a customer. Discovery call best practices What not to do during a discovery call How to qualify leads What is the BANT structure for choosing questions and how to use it Discovery call best practices For a successful discovery call, the mindset of the person making the call must be focused on the customer.
A good practice, before each phone call, is to carry out an in-depth analysis of the contact: identifying some points in common with the lead can be the basis for establishing a good conversation. You should always keep in mind that the exploratory call is not about listing all the solutions your product or service offers; it's about starting a conversation with someone in order to help them understand how your solution can be effective for their problem. Set goals in advance The objective of an exploratory phone call is to collect the most useful information about the customer in order to proceed quickly towards the subsequent phases of the sales process. You need to know exactly what information you want to have and to do this you can use a checklist of your main objectives so as not to lose focus during the call.