Post by ariya108 on Oct 31, 2024 2:18:02 GMT -5
This post will focus on offering good Social Media advice for companies , regardless of their size, but before starting with the list of tips I would like to summarize a study on the investment of companies in Social Media in 2013.
Investment by Spanish companies in Social Networks grew by 24% in 2013, according to the leading online business school ( Online Business School ), in the presentation of its study on Social Media in 2014, which analyses usage and participation trends in Spain and internationally.
Business Investment in Social Media:
Facebook (99.1%)
Twitter (90.8%)
YouTube (68.5%)
Linkedin (30.3%)
Pinterest (29.6%)
Key findings of the study:
87% of Spaniards with Internet use Facebook, 56% Google+ and 54% Twitter.
In 2013, the number of users accessing the site from their smartphones grew by 41%.
36% of users are active followers of their favorite brands.
Pinterest is the fastest growing social network among young people worldwide.
social media graph
Access to social networks from mobile devices is growing significantly among young people aged 25 to 34.
What is clear is that companies social media marketing service are making a determined investment in Social Media, but they do not always make a professional investment and many mistakes are made, even negatively affecting the brand image. To avoid this, I have decided to make this post with the Social Media tips for Companies that I consider most important for 2014.
Tip 1: Image does matter
Take care of the design of your social profiles as it will be the first impression that the user will have when they visit you, so I recommend that you hire a designer to take care of even the smallest detail of your company's visual image.
Another aspect that we sometimes don't control well is knowing the exact size of all the visual elements that make up both our social profile and the graphic elements that we are going to use in our work on Social Media. So to make this aspect easier for you, I have found a fantastic infographic by Salman Aslam where you can find any measurement you are looking for as well as very good advice and recommendations.
infographic social media measures
Tip 2: Choose the most suitable channels for your company
One of the best pieces of social media advice I can give any business is to start small and begin with 2 or 3 social profiles at most. If for some reason you decide to have a larger social presence, I would like to remind you of a popular saying that goes: “he who tries to do too much, does little”, and this phrase fits me like a glove because more than 50% of SMEs abandon one or more social profiles in the first year of life.
Tip 3: Don't obsess over getting followers and fans
The only obsession of any company on Social Networks should be the quality of its communication, since this will be the most powerful magnet to attract thousands of followers and fans.
If you publish quality content through your social channels, you can become a reference in your field over time and thus attract many followers and fans, almost without even realizing it.
10 useful tips
If you don't know how to get started on Social Media or you've never used it professionally before, I recommend that you start slowly and get some training before you start managing any Social Media profile.
Tip 4: Lack of a Social Media Strategy
The strategy is the map that will guide us on our journey in Social Networks. Without a map, you are likely to be completely lost and more likely to make mistakes when managing Social Networks , or worse, that all your effort and dedication will not be rewarded.
[clickToTweet tweet=”Always follow a good map to guide your journey through Social Networks #Community Manager” quote=”Always follow a good map to guide your journey through Social Networks #Community Manager”]
To create the strategy you will need to create a Word document and an Excel document. In the Word document we will describe all the phases of the Social Media Strategy, and in the Excel document we will create a Project plan in one tab and in the rest of the tabs we will create a publication calendar for each Social Network.
Tip 5: The importance of planning
There are many companies that make the mistake of starting to manage their networks with a complete lack of planning. The strategy and planning of our actions have to be the backbone of our work in Social Media.
Tip 6: Analytical tools
There are many tools for analyzing social networks , so we must take advantage of all of them and interpret the data we obtain from them.
Don't forget to use Google Analytics and track social impact as one of the main sources of traffic to your site.
If you want to know or analyze the origin of the visits to your website or to your competitors, I recommend that you use the following free online tools:
Follow . A plugin to install in your browser that will allow you to analyze and follow any company, whether it is a competitor or not.
Similar Web. A very comprehensive analytical tool to analyse our competition.
Below I will perform a brief analysis using the Similar Web tool on different Digital Marketing and Social Media Blogs to discover the percentage of traffic that comes from social sources.
Marketing and Web Blog Traffic Sources
sources of traffic from social networks
Social Networks are the source of 26.43% of total visits to the Marketing and Web Blog.
Pending issues:
Increase organic traffic visits.
Increase visits via email.
Luis Villanueva's Blog Traffic Sources
sources of traffic from social networks
Pending issues:
Increase visits from social networks.
Increase visits via email.
Vilma Núñez's Blog Traffic Sources
sources of traffic from social networks
Pending issues:
Increase visits via email.
40 de Fiebre Blog Traffic Sources
sources of traffic from social networks
Pending issues:
Increase visits from social networks.
Increase visits via email.
Tip 7: Know the best time to post
Knowing how to improve publication is very important to achieve greater engagement on Social Networks , for this I am going to recommend a tool for each social network.
Investment by Spanish companies in Social Networks grew by 24% in 2013, according to the leading online business school ( Online Business School ), in the presentation of its study on Social Media in 2014, which analyses usage and participation trends in Spain and internationally.
Business Investment in Social Media:
Facebook (99.1%)
Twitter (90.8%)
YouTube (68.5%)
Linkedin (30.3%)
Pinterest (29.6%)
Key findings of the study:
87% of Spaniards with Internet use Facebook, 56% Google+ and 54% Twitter.
In 2013, the number of users accessing the site from their smartphones grew by 41%.
36% of users are active followers of their favorite brands.
Pinterest is the fastest growing social network among young people worldwide.
social media graph
Access to social networks from mobile devices is growing significantly among young people aged 25 to 34.
What is clear is that companies social media marketing service are making a determined investment in Social Media, but they do not always make a professional investment and many mistakes are made, even negatively affecting the brand image. To avoid this, I have decided to make this post with the Social Media tips for Companies that I consider most important for 2014.
Tip 1: Image does matter
Take care of the design of your social profiles as it will be the first impression that the user will have when they visit you, so I recommend that you hire a designer to take care of even the smallest detail of your company's visual image.
Another aspect that we sometimes don't control well is knowing the exact size of all the visual elements that make up both our social profile and the graphic elements that we are going to use in our work on Social Media. So to make this aspect easier for you, I have found a fantastic infographic by Salman Aslam where you can find any measurement you are looking for as well as very good advice and recommendations.
infographic social media measures
Tip 2: Choose the most suitable channels for your company
One of the best pieces of social media advice I can give any business is to start small and begin with 2 or 3 social profiles at most. If for some reason you decide to have a larger social presence, I would like to remind you of a popular saying that goes: “he who tries to do too much, does little”, and this phrase fits me like a glove because more than 50% of SMEs abandon one or more social profiles in the first year of life.
Tip 3: Don't obsess over getting followers and fans
The only obsession of any company on Social Networks should be the quality of its communication, since this will be the most powerful magnet to attract thousands of followers and fans.
If you publish quality content through your social channels, you can become a reference in your field over time and thus attract many followers and fans, almost without even realizing it.
10 useful tips
If you don't know how to get started on Social Media or you've never used it professionally before, I recommend that you start slowly and get some training before you start managing any Social Media profile.
Tip 4: Lack of a Social Media Strategy
The strategy is the map that will guide us on our journey in Social Networks. Without a map, you are likely to be completely lost and more likely to make mistakes when managing Social Networks , or worse, that all your effort and dedication will not be rewarded.
[clickToTweet tweet=”Always follow a good map to guide your journey through Social Networks #Community Manager” quote=”Always follow a good map to guide your journey through Social Networks #Community Manager”]
To create the strategy you will need to create a Word document and an Excel document. In the Word document we will describe all the phases of the Social Media Strategy, and in the Excel document we will create a Project plan in one tab and in the rest of the tabs we will create a publication calendar for each Social Network.
Tip 5: The importance of planning
There are many companies that make the mistake of starting to manage their networks with a complete lack of planning. The strategy and planning of our actions have to be the backbone of our work in Social Media.
Tip 6: Analytical tools
There are many tools for analyzing social networks , so we must take advantage of all of them and interpret the data we obtain from them.
Don't forget to use Google Analytics and track social impact as one of the main sources of traffic to your site.
If you want to know or analyze the origin of the visits to your website or to your competitors, I recommend that you use the following free online tools:
Follow . A plugin to install in your browser that will allow you to analyze and follow any company, whether it is a competitor or not.
Similar Web. A very comprehensive analytical tool to analyse our competition.
Below I will perform a brief analysis using the Similar Web tool on different Digital Marketing and Social Media Blogs to discover the percentage of traffic that comes from social sources.
Marketing and Web Blog Traffic Sources
sources of traffic from social networks
Social Networks are the source of 26.43% of total visits to the Marketing and Web Blog.
Pending issues:
Increase organic traffic visits.
Increase visits via email.
Luis Villanueva's Blog Traffic Sources
sources of traffic from social networks
Pending issues:
Increase visits from social networks.
Increase visits via email.
Vilma Núñez's Blog Traffic Sources
sources of traffic from social networks
Pending issues:
Increase visits via email.
40 de Fiebre Blog Traffic Sources
sources of traffic from social networks
Pending issues:
Increase visits from social networks.
Increase visits via email.
Tip 7: Know the best time to post
Knowing how to improve publication is very important to achieve greater engagement on Social Networks , for this I am going to recommend a tool for each social network.