Post by habiba123820 on Oct 31, 2024 5:39:15 GMT -5
Since its inception, email marketing has become an essential tool in the world of marketing. Today, more than 124.5 billion professional emails are sent and received every day (Radicati Group).
This may lead you to ask yourself the following questions: Where does email marketing come from? Who created it? Why is it essential?
To answer these questions and wordpress web design agency understand why email marketing is essential today, it is important to understand its history.
Email Marketing: Timeline
1971: Ray Tomlinson sends the first email
Ray Tomlinson was an American engineer at BBN, working with a group of programmers on applications for the Arpanet project (now the Internet). He was the one who sent the very first email in history.
In an interview, he said the content of his first email was either “Test123” or “QWERTYUIOP.”
1978: Gary Thuerk sends the first mass email
Gary Thuerk, a marketer at Digital Equipment Corporation, sends the first mass email to 400 recipients via Arpanet to promote his company's products. After this, some recipients complained, but it still generated $13 million in sales of DEC machines. As a result of this phenomenon, mass email literally caught the attention of many marketers.
This mass email is also considered the first spam message, and Gary has been renamed the “Father of Spam.”
1991: Birth of the Internet
One of the greatest benefits of the Internet was the ability to use email to communicate with people. At that time, email was only used by schools and businesses due to its price which was very high for the majority of the population.
1996: Hotmail launches the first free web-based email service
Sabeer Bhatia and Jack Smith launched Hotmail in 1996: the first free email service on the web. Email was no longer limited to a group of people, anyone who wanted to communicate with another could do so via email through Hotmail. This helped increase the number of email users worldwide and gave marketers an opportunity to reach their customers easily.
1998: Birth of the word SPAM
The consumer, frustrated by the number of unwanted emails he received each day, used the word “Spam” to describe this type of unwanted email. The name Spam, comes from a 1970s Monty Python sketch referring to a popular brand of canned meat.
Therefore, email service providers created the spam folder to allow subscribers to control their received email.
2003: The SPAM law
Concerned about the protection of the population's personal data and their complaints, the American government voted the very first law on email marketing, called CAN-SPAM.
This law sets the rules for commercial emails, outlines requirements for commercial emails, gives recipients the right to opt out of marketing email lists, and provides severe penalties for violators.
In the same year, in Europe, the Privacy and Electronic Communications Regulation was introduced, defining the rules for authorizing marketing.
2004: Anti-spam strategy arrived on Gmail
Email service providers have implemented systems to collect recipients' feedback on the emails they receive. This has allowed marketers to know what their recipients think of their emails and use this data to improve their strategies.
Google launched Gmail, and a few years later, the email service effectively surpassed Yahoo and AOL due to its excellent user experience and by introducing innovations like Gchat, which helped to upgrade the level of email.
2007: The Launch of the First iPhone
The release of the first iPhone changed the way consumers used smartphones to send and read emails. Many consumers started using the iPhone to read their emails. Its features, such as the ability to upload images, led marketers to be much more creative, create new personalization tactics, and test new boundaries in the design of their marketing emails.
This may lead you to ask yourself the following questions: Where does email marketing come from? Who created it? Why is it essential?
To answer these questions and wordpress web design agency understand why email marketing is essential today, it is important to understand its history.
Email Marketing: Timeline
1971: Ray Tomlinson sends the first email
Ray Tomlinson was an American engineer at BBN, working with a group of programmers on applications for the Arpanet project (now the Internet). He was the one who sent the very first email in history.
In an interview, he said the content of his first email was either “Test123” or “QWERTYUIOP.”
1978: Gary Thuerk sends the first mass email
Gary Thuerk, a marketer at Digital Equipment Corporation, sends the first mass email to 400 recipients via Arpanet to promote his company's products. After this, some recipients complained, but it still generated $13 million in sales of DEC machines. As a result of this phenomenon, mass email literally caught the attention of many marketers.
This mass email is also considered the first spam message, and Gary has been renamed the “Father of Spam.”
1991: Birth of the Internet
One of the greatest benefits of the Internet was the ability to use email to communicate with people. At that time, email was only used by schools and businesses due to its price which was very high for the majority of the population.
1996: Hotmail launches the first free web-based email service
Sabeer Bhatia and Jack Smith launched Hotmail in 1996: the first free email service on the web. Email was no longer limited to a group of people, anyone who wanted to communicate with another could do so via email through Hotmail. This helped increase the number of email users worldwide and gave marketers an opportunity to reach their customers easily.
1998: Birth of the word SPAM
The consumer, frustrated by the number of unwanted emails he received each day, used the word “Spam” to describe this type of unwanted email. The name Spam, comes from a 1970s Monty Python sketch referring to a popular brand of canned meat.
Therefore, email service providers created the spam folder to allow subscribers to control their received email.
2003: The SPAM law
Concerned about the protection of the population's personal data and their complaints, the American government voted the very first law on email marketing, called CAN-SPAM.
This law sets the rules for commercial emails, outlines requirements for commercial emails, gives recipients the right to opt out of marketing email lists, and provides severe penalties for violators.
In the same year, in Europe, the Privacy and Electronic Communications Regulation was introduced, defining the rules for authorizing marketing.
2004: Anti-spam strategy arrived on Gmail
Email service providers have implemented systems to collect recipients' feedback on the emails they receive. This has allowed marketers to know what their recipients think of their emails and use this data to improve their strategies.
Google launched Gmail, and a few years later, the email service effectively surpassed Yahoo and AOL due to its excellent user experience and by introducing innovations like Gchat, which helped to upgrade the level of email.
2007: The Launch of the First iPhone
The release of the first iPhone changed the way consumers used smartphones to send and read emails. Many consumers started using the iPhone to read their emails. Its features, such as the ability to upload images, led marketers to be much more creative, create new personalization tactics, and test new boundaries in the design of their marketing emails.