Post by lizaseo11 on Nov 9, 2024 23:48:45 GMT -5
Many owners of commercial Instagram accounts and aspiring bloggers neglect search engine optimization of their profiles on this social network. This is a big mistake, depriving the page of a significant part of the audience, representatives of which could become clients or subscribers. Let's talk in more detail about why SEO optimization of an Instagram account is important and how to do it correctly.
Why is it important to optimize your Instagram account for search engines?
Customers and subscribers can come to your account not only from Instagram. Accounts are visible not only on the social network - they appear in search results of Google, Yandex, Yahoo and other search engines.
Insta Article 1
It is quite obvious that the number shopify website design of people who use search engines is much greater than the number of active Instagram users who are ready to follow the activities of bloggers and buy goods and services directly on the social network. At the same time, those who resort to the help of search engines to find the necessary information are often ready to accept a commercial offer from a business account and purchase a product or service.
However, if you do not optimize your Instagram profile for search engine algorithms, it will not be visible in the search results. Of course, it will not disappear completely, but it will be far from the first positions. Usually, unoptimized accounts are located no higher than the tenth page of search results. And according to statistics, users do not view more than the first three pages.
Insta Article 2
That is why, if you want clients to come from search engines, you need to pay attention to the correct SEO optimization of your Instagram page.
Optimization of nickname, name and description of the account
The title tag is extremely important for search engine promotion. It is not visible on the page, but is revealed to users as a description of the search result. The title directly affects the site's position in search results, so it must contain correctly selected keywords that represent users' search queries.
On traditional sites, it is written in the HTML code or using CRM. But in Instagram, the title cannot be written. There, it is generated automatically and includes:
account name;
a utilitarian phrase describing the content of the page.
A typical Instagram account title looks like this:
[Account name]
Instagram photos and videos.
So, what conclusion can we draw from a typical Instagram title? We can change it by changing the name of our page. Thus, the account name must necessarily contain keywords. Of course, you won’t be able to place many keys in it. But one or two queries are quite enough.
The profile description is not included in the title, but its content is also taken into account by search engines when generating results. Therefore, it would be better if it also contains keywords.
Insta Article 3
When entering keys into the account name and description, you should follow a few simple rules.
Use keywords sparingly. Overloading them with keywords can lead to search engine filters and the page disappearing from the search results entirely.
Do not use high-frequency keywords. Usually, they are already used by large sites or promoted pages in social networks. It will be very difficult to compete with them.
Enter the keywords without compromising the name and description of the profile. Everything should look harmonious, be informative and attractive to the representatives of the target audience.
Image Optimization
Search engines take into account not only text content, but also images when forming search results. To improve the positions of your Instagram account for selected queries, you need to follow several simple rules when creating and publishing visual content. Here are these rules.
Images must be unique. You shouldn't publish other people's pictures, even if you've edited them using a graphics editor. Search engine algorithms will still consider them non-unique content and will lower your Instagram page's ranking or apply filters to it.
Search engine algorithms should understand what is depicted in the photo. Modern neural networks are able to evaluate the content of the photo. This is used, for example, in image search from Google or TeenEye. If the program understands what is in your photo, the chance that it will recommend it to a user who has entered a specific query or is looking for similar images will be much higher.
Don't neglect the correct file name. Search engines take into account not only the content and uniqueness of the photo, but also its name. Therefore, before uploading a photo to a social network, choose a name for it using keywords.
Use keywords not only in the file name, but also in the title of the publication itself. This will help increase the chances of it being included in search results.
Pictures must be of high quality. The published images must be taken with a good camera and properly processed. The fact is that search engines consider higher quality photos more relevant and increase their positions in the search results that are shown to the user.
Image resolution. Search engines consider images with a higher resolution to be of higher quality. If a search engine finds two absolutely identical images, but one has a higher resolution, it will show the user that one.
Insta Article 4
Optimizing ALT Text for Instagram Images
The ALT attribute is an alternative text by which search engines recognize an image. It is very important for SEO promotion. It is written for each image uploaded to the site. ALT must contain search queries.
Since 2018, Instagram has also allowed you to add an attribute to published content. Here's what you need to do:
take a photo and go to the menu for uploading it to a social network;
go to the additional settings section;
select the Alt Text item available there;
enter the ALT attribute.
You can also add an attribute to photos already posted on Instagram – you will need to go to the image editing settings and enter it there.
Why is it important to optimize your Instagram account for search engines?
Customers and subscribers can come to your account not only from Instagram. Accounts are visible not only on the social network - they appear in search results of Google, Yandex, Yahoo and other search engines.
Insta Article 1
It is quite obvious that the number shopify website design of people who use search engines is much greater than the number of active Instagram users who are ready to follow the activities of bloggers and buy goods and services directly on the social network. At the same time, those who resort to the help of search engines to find the necessary information are often ready to accept a commercial offer from a business account and purchase a product or service.
However, if you do not optimize your Instagram profile for search engine algorithms, it will not be visible in the search results. Of course, it will not disappear completely, but it will be far from the first positions. Usually, unoptimized accounts are located no higher than the tenth page of search results. And according to statistics, users do not view more than the first three pages.
Insta Article 2
That is why, if you want clients to come from search engines, you need to pay attention to the correct SEO optimization of your Instagram page.
Optimization of nickname, name and description of the account
The title tag is extremely important for search engine promotion. It is not visible on the page, but is revealed to users as a description of the search result. The title directly affects the site's position in search results, so it must contain correctly selected keywords that represent users' search queries.
On traditional sites, it is written in the HTML code or using CRM. But in Instagram, the title cannot be written. There, it is generated automatically and includes:
account name;
a utilitarian phrase describing the content of the page.
A typical Instagram account title looks like this:
[Account name]
Instagram photos and videos.
So, what conclusion can we draw from a typical Instagram title? We can change it by changing the name of our page. Thus, the account name must necessarily contain keywords. Of course, you won’t be able to place many keys in it. But one or two queries are quite enough.
The profile description is not included in the title, but its content is also taken into account by search engines when generating results. Therefore, it would be better if it also contains keywords.
Insta Article 3
When entering keys into the account name and description, you should follow a few simple rules.
Use keywords sparingly. Overloading them with keywords can lead to search engine filters and the page disappearing from the search results entirely.
Do not use high-frequency keywords. Usually, they are already used by large sites or promoted pages in social networks. It will be very difficult to compete with them.
Enter the keywords without compromising the name and description of the profile. Everything should look harmonious, be informative and attractive to the representatives of the target audience.
Image Optimization
Search engines take into account not only text content, but also images when forming search results. To improve the positions of your Instagram account for selected queries, you need to follow several simple rules when creating and publishing visual content. Here are these rules.
Images must be unique. You shouldn't publish other people's pictures, even if you've edited them using a graphics editor. Search engine algorithms will still consider them non-unique content and will lower your Instagram page's ranking or apply filters to it.
Search engine algorithms should understand what is depicted in the photo. Modern neural networks are able to evaluate the content of the photo. This is used, for example, in image search from Google or TeenEye. If the program understands what is in your photo, the chance that it will recommend it to a user who has entered a specific query or is looking for similar images will be much higher.
Don't neglect the correct file name. Search engines take into account not only the content and uniqueness of the photo, but also its name. Therefore, before uploading a photo to a social network, choose a name for it using keywords.
Use keywords not only in the file name, but also in the title of the publication itself. This will help increase the chances of it being included in search results.
Pictures must be of high quality. The published images must be taken with a good camera and properly processed. The fact is that search engines consider higher quality photos more relevant and increase their positions in the search results that are shown to the user.
Image resolution. Search engines consider images with a higher resolution to be of higher quality. If a search engine finds two absolutely identical images, but one has a higher resolution, it will show the user that one.
Insta Article 4
Optimizing ALT Text for Instagram Images
The ALT attribute is an alternative text by which search engines recognize an image. It is very important for SEO promotion. It is written for each image uploaded to the site. ALT must contain search queries.
Since 2018, Instagram has also allowed you to add an attribute to published content. Here's what you need to do:
take a photo and go to the menu for uploading it to a social network;
go to the additional settings section;
select the Alt Text item available there;
enter the ALT attribute.
You can also add an attribute to photos already posted on Instagram – you will need to go to the image editing settings and enter it there.