Post by account_disabled on Dec 23, 2023 5:10:09 GMT -5
Number of domains SEO Traffic Number of keywords Top Tags Branded traffic Lynx Among comparators, there are very strong differences compared to the insurer market: Fewer trademark requests. The “Direct Assurance” brand is a big vector of traffic to comparison sites. The car is one of their main sources of traffic. Link strategies are particularly dynamic. The number of keywords on which the sites are referenced generally or more specifically in the Top 3 results is greater. What online competition? This is the title and subject of this article. The online insurance market is a market where: There are many players, whether in insurance or comparators.
There are very strong brands, some of which are very present in the Email Data media. There are some very sought-after brands. Some sites have over 1 million inbound links. Most domains are quite authoritarian. Several sites have more than 100,000 SEO visitors per month. Most sites are positioned on tens of thousands of keywords. Most sites have thousands of keywords in the top 3 positions. However, depending on the Big Data tools that we can use, the competition is not that strong and suggests that a new entrant could position itself quite quickly.
By analyzing online competition more closely (i competition for good rankings in search engine results pages) we observe that there are segments where competitive pressure is strong. This means that the investment required to position yourself is higher (more expensive and/or more human resources) and longer: car insurance, auto insurance, insurance comparator, mutual insurance. On the other hand, there are many market segments where competition remains moderate or even weak. This concerns in particular health, retirement, life insurance, etc.
There are very strong brands, some of which are very present in the Email Data media. There are some very sought-after brands. Some sites have over 1 million inbound links. Most domains are quite authoritarian. Several sites have more than 100,000 SEO visitors per month. Most sites are positioned on tens of thousands of keywords. Most sites have thousands of keywords in the top 3 positions. However, depending on the Big Data tools that we can use, the competition is not that strong and suggests that a new entrant could position itself quite quickly.
By analyzing online competition more closely (i competition for good rankings in search engine results pages) we observe that there are segments where competitive pressure is strong. This means that the investment required to position yourself is higher (more expensive and/or more human resources) and longer: car insurance, auto insurance, insurance comparator, mutual insurance. On the other hand, there are many market segments where competition remains moderate or even weak. This concerns in particular health, retirement, life insurance, etc.