Post by account_disabled on Dec 30, 2023 6:12:37 GMT -5
On supermarket shelves we occasionally come across products that surprise us with their splendid quality-price ratio . How is it possible that such a delicious product costs so little? A new and fun campaign by the Peruvian supermarket chain Plaza Vea for its private label Bell's revolves around this question (which sometimes flutters in our minds when we have a real bargain in front of us). The campaign is made up of several spots in which its protagonists come up with crazy theories about the reason why the tasty foods you put in your mouth are so incredibly good for so little cost.
One of the ads fantasizes, for example, about the possibility that Bell's imported German milk is so cheap because the general manager is perhaps 10 years old Phone Number List or because the warehouse manager mistakenly dictated the price in German. If you do not see the embedded video correctly, click here If you do not see the embedded video correctly, click here If you do not see the embedded video correctly, click here With more than 100 establishments spread throughout Peru, Plaza Vea boasts of being the largest supermarket chain in Peruvian lands.
The company has always been characterized by offering very competitive prices to its customers and coinciding with the pandemic, which has put a huge hole in the pockets of Peruvians, Plaza Vea has decided to launch for the first time a campaign with the focus on its own brand: Bell's . The new Plaza Vea ads, which were filmed remotely in just three years, are signed by the agency Fahrenheit DDB , the production company 7Samurai Films and the director Eduardo Gutiérrez. « It has been a campaign full of challenges for us because we did not want it to be the typical campaign with the focus on a product, although by virtue of the 'briefing' it should not be too far from this idea either. “We are very happy with the result and the most important thing is that it is getting a great response from the public.
One of the ads fantasizes, for example, about the possibility that Bell's imported German milk is so cheap because the general manager is perhaps 10 years old Phone Number List or because the warehouse manager mistakenly dictated the price in German. If you do not see the embedded video correctly, click here If you do not see the embedded video correctly, click here If you do not see the embedded video correctly, click here With more than 100 establishments spread throughout Peru, Plaza Vea boasts of being the largest supermarket chain in Peruvian lands.
The company has always been characterized by offering very competitive prices to its customers and coinciding with the pandemic, which has put a huge hole in the pockets of Peruvians, Plaza Vea has decided to launch for the first time a campaign with the focus on its own brand: Bell's . The new Plaza Vea ads, which were filmed remotely in just three years, are signed by the agency Fahrenheit DDB , the production company 7Samurai Films and the director Eduardo Gutiérrez. « It has been a campaign full of challenges for us because we did not want it to be the typical campaign with the focus on a product, although by virtue of the 'briefing' it should not be too far from this idea either. “We are very happy with the result and the most important thing is that it is getting a great response from the public.